Marketing Pulse Score Calculator

A Marketing Pulse Score is a 0–100 composite health metric that combines revenue efficiency, customer growth, and email engagement into a single grade — calculated in seconds, no signup required.

How is the Pulse Score calculated?

Pulse Score = (Revenue Efficiency × 0.4) + (Growth Rate × 0.3) + (Email Engagement × 0.3), normalised to 0–100. Revenue Efficiency is your weekly revenue divided by ad spend. Growth Rate compares new vs churned customers. Email Engagement is your open rate.

What is a good Marketing Pulse Score?

Scores above 70 (B+ or higher) indicate strong marketing health. Scores between 50–70 (C–B) are average and have clear improvement opportunities. Below 50 signals structural issues in spend efficiency or growth.

How can I improve my Pulse Score?

The fastest lever is usually revenue efficiency — review your ROAS by channel and pause underperformers. For growth rate, focus on reducing churn before scaling acquisition. For email engagement, test subject lines and send-time optimisation.

More free marketing tools: Cross-Platform ROAS Calculator · UTM Link Builder