UTM Link Builder

UTM parameters are tags added to URLs that tell Google Analytics 4 (GA4) where your traffic came from. Build clean, consistent UTM tracking links in seconds — free, no signup required.

What are UTM parameters?

The five parameters are: utm_source (e.g. google), utm_medium (e.g. cpc), utm_campaign (e.g. summer_sale), utm_term (paid keywords), and utm_content (A/B test variants). Only utm_source, utm_medium, and utm_campaign are required.

Does capitalisation matter in UTM parameters?

Yes — UTM parameters are case-sensitive in Google Analytics 4 (GA4). 'Facebook' and 'facebook' will appear as separate sources. Always use lowercase and underscores instead of spaces (e.g. summer_sale not Summer Sale) for consistent reporting.

How do I track UTM performance?

In Google Analytics 4, go to Reports → Acquisition → Traffic Acquisition to see sessions by utm_source and utm_medium. For campaign-level data, filter by Session campaign. DawnPulse can surface UTM performance anomalies automatically in your morning briefing.

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