Live one-click connection

WooCommerce sales reports, explained every morning

Connect your WooCommerce store with a read-only REST API key and DawnPulse pulls your full order history — up to 3 years — then syncs every night. Your morning briefing tells you what changed in orders, revenue, and products, why, and what to do. No plugins to install, no database access to grant.

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What your morning briefing covers

  • Revenue and order volume against your own baseline
  • Average order value and items per order
  • Best- and worst-selling products, week over week
  • Refund and coupon impact on net revenue
  • Slow multi-week sales declines a 7-day view misses

What a briefing looks like

Orders are down 15% this week, but revenue is only down 4% — average order value rose because your bundle offer is pulling customers up-market. The order decline is concentrated in your two entry-level products. Consider a threshold-free-shipping test before discounting them.

Example — your briefing is written from your own WooCommerce data.

How it works

  1. Connect WooCommerce in one click. Open Connections in your dashboard, authorise once (or paste a read-only key for Stripe/WooCommerce), and your data syncs automatically every day. No exports.
  2. DawnPulse reads it overnight. Every metric is baselined against your own history, anomalies are flagged, and your other channels are cross-referenced for causes.
  3. Read one paragraph each morning. What changed, why, and what to do — delivered as a plain-English briefing. Under 60 seconds to read; zero dashboards to open.

Frequently asked questions

How do I connect WooCommerce to DawnPulse?

In your store's wp-admin, go to WooCommerce → Settings → Advanced → REST API → Add key, set permissions to Read, and copy the consumer key and secret. Then in DawnPulse, open Connections, choose WooCommerce, and paste your store URL and the two keys. We verify them against your store before saving.

Does the connection need a plugin?

No. WooCommerce ships with a built-in REST API — DawnPulse talks to it directly with your read-only key. Nothing to install on your store, and nothing in your store can be changed by the key.

Can I combine WooCommerce with my ad data?

Yes. Upload Meta Ads or Google Ads exports alongside your connected store and DawnPulse cross-references ad spend with store revenue every night — including blended ROAS across channels.

Will it forecast my WooCommerce sales?

Yes. Key metrics get a 7-day projection with a likely range (p10–p90) built from your own sales history, so you can plan stock and spend against where revenue is heading.

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