A marketing budget allocation tool that tests the move before you make it
Should you shift spend from Meta to Google? Raise total budget by 20%? Cut the underperformer? DawnPulse's budget what-if simulator lets you model the reallocation against your own historical performance — and see the likely revenue effect before a single dollar moves.
The problem
- Budget decisions are made on gut feel or last-click numbers that flatter whichever platform reported them.
- Every platform's own dashboard argues for more budget — for itself.
- Reallocating spend is easy; knowing what the reallocation will do to revenue is the hard part.
- The cost of a wrong move compounds for weeks before it shows up in a monthly review.
What DawnPulse does about it
- Budget what-if simulator. Model reallocations — shift 20% from Meta Ads to Google Ads, raise or cut total spend — and see the projected effect on revenue, built from your own channel performance.
- Blended, un-gameable numbers. Because the simulator runs on your combined data, the projections use blended returns — not the self-reported ROAS each platform shows you.
- Projections with likely ranges. Every scenario comes with a 7-day projection and a likely range (p10–p90), so you see the honest uncertainty around the move, not a single fake-precise number.
- The briefing confirms the result. After you make the move, the morning briefing tracks what actually changed — so the next allocation decision starts from evidence, not memory.
What a briefing looks like
Shifting 15% of Meta prospecting budget to Google non-brand search is projected to lift weekly revenue by 4–9% (likely range), because Meta's marginal ROAS has declined for five straight weeks while Google's has held. The briefing will confirm within two weeks whether the move landed inside that range.
Example — your briefing is written from your own data.
Frequently asked questions
How does the budget what-if simulator work?
It uses your historical channel performance — spend, returns, and trends from your uploads and connections — to project what a proposed reallocation would do to revenue. You set the scenario; it shows the likely outcome with a p10–p90 range.
What data does the budget allocation model need?
Ad spend and revenue data: upload Meta Ads and Google Ads CSV/Excel exports (live connections are in development), and connect Shopify in one click or upload Stripe/WooCommerce exports for the revenue side.
Does it work in my currency?
Yes. Set your base currency — USD, INR, EUR, GBP, AED, SGD, or AUD — and every simulation and projection is reported in it, with multi-currency source data converted automatically.
Can I export the scenario for my team?
Yes. Export the underlying data as CSV or JSON to attach to a budget proposal, or share the morning briefing that tracked the result of the last move.