CSV / Excel / JSON upload — live connection in development

The Meta Ads reporting tool that tells you what to do

Export a CSV or Excel file from Meta Ads Manager and upload it — DawnPulse reads your spend, impressions, clicks, and conversions, then tells you each morning what changed, why, and what to do. A live one-click connection for Meta Ads is in active development.

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What your morning briefing covers

  • Spend, impressions, clicks, and CTR by campaign and ad set
  • Cost per result and ROAS trends against your baseline
  • Creative fatigue — ads quietly losing efficiency over weeks
  • Conversion rate shifts and where they started
  • Cross-channel effects when combined with Shopify or GA4 data

What a briefing looks like

Meta spend held steady yesterday but conversions fell 28%, concentrated in your prospecting ad set — CTR is down for the third straight week on the same creative. This looks like fatigue, not auction noise. Rotate the top two ads before raising budget.

Example — your briefing is written from your own Meta Ads data.

How it works

  1. Export from Meta Ads. Download a CSV or Excel report (a 60–90 day window works best) — JSON works too. If you can export it, we can read it.
  2. Upload once, then top up weekly. DawnPulse baselines every metric against your history, flags anomalies, and cross-references your other sources for causes.
  3. Read one paragraph each morning. What changed, why, and what to do — delivered as a plain-English briefing. Under 60 seconds to read; zero dashboards to open.

A live one-click connection for Meta Ads is in active development — see the roadmap.

Frequently asked questions

How is this different from the Facebook Ads dashboard?

Ads Manager shows you tables; DawnPulse tells you what changed, why it matters, and what to do next — in one paragraph each morning. Export a CSV or Excel file from Meta Ads Manager (60–90 days works best) and upload it. If you can export it, we can read it.

Does DawnPulse do Meta Ads ROAS tracking?

Yes. Upload your export and DawnPulse tracks ROAS and cost per result against your own baseline, flags creative fatigue, and — when you add Shopify or GA4 data — shows blended ROAS across channels so platform-reported numbers don't get double-counted.

Can I connect Meta Ads to Shopify sales?

Yes. Connect Shopify in one click and upload your Meta Ads export. DawnPulse cross-references spend with store revenue every night — if a campaign drove the spike (or didn't), the briefing says so. A live one-click Meta Ads connection is in development.

Can DawnPulse tell a real problem from normal auction swings?

Yes. Every number is checked against your normal range before it's flagged, so a slow Tuesday doesn't read like a crisis — and a real three-week decline doesn't get missed.

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