CSV / Excel / JSON upload — live connection in development

A Google Ads ROAS tracker that flags what changed

Export a CSV or Excel file from Google Ads and upload it — DawnPulse reads your spend, clicks, conversions, and search performance, then tells you what changed, why, and what to do. A live one-click connection for Google Ads is in active development.

Start free · View pricing

What your morning briefing covers

  • Spend, clicks, impressions, and conversions by campaign
  • ROAS and cost per conversion against your baseline
  • Brand vs. non-brand performance changes
  • Conversion rate shifts and their likely causes
  • Cross-channel effects when combined with Shopify or GA4 uploads

What a briefing looks like

Paid search conversions dropped 34% yesterday while spend held steady — a performance drop, not a budget issue. Your Brand Keywords campaign fell from a 52% to a 31% conversion rate. Check Search Impression Share first; if it's down, raise exact-match brand bids 15–20% today.

Example — your briefing is written from your own Google Ads data.

How it works

  1. Export from Google Ads. Download a CSV or Excel report (a 60–90 day window works best) — JSON works too. If you can export it, we can read it.
  2. Upload once, then top up weekly. DawnPulse baselines every metric against your history, flags anomalies, and cross-references your other sources for causes.
  3. Read one paragraph each morning. What changed, why, and what to do — delivered as a plain-English briefing. Under 60 seconds to read; zero dashboards to open.

A live one-click connection for Google Ads is in active development — see the roadmap.

Frequently asked questions

How do I use DawnPulse as a Google Ads ROAS tracker?

Export your campaign data from Google Ads as a CSV or Excel file — a 60–90 day window gives the best context — and upload it. DawnPulse tracks ROAS and cost per conversion against your own baseline and flags the day anything moves.

How is this different from the Google Ads dashboard?

The Google Ads dashboard shows you what happened; DawnPulse tells you what changed, why, and what to do — in one paragraph each morning. Upload takes under a minute; a live one-click connection is in development.

Why did my Google Ads conversions drop?

Usually one of four causes: a bid or budget change, a Quality Score shift, a competitor entering your auction, or tracking breakage. DawnPulse isolates which campaigns moved, cross-references your other channels, and tells you where to look first.

Can I compare Google Ads with Meta Ads in one briefing?

Yes. Upload exports from both and DawnPulse cross-references them — including blended ROAS across channels, so you see one honest return number instead of two platform-flattered ones.

Keep exploring