Product Roadmap

Live today: causal chains, seasonal anomaly detection, 7-day projections, blended ROAS, and a budget what-if simulator. See what's next.

Recently shipped

Intelligence engine upgrade — causal chains & seasonal anomalies (Jul 23, 2026). Cross-platform causal chains that explain why a number moved (email → traffic → orders → fulfilment), seasonal-adjusted anomaly detection, missing-link prompts, and fuzzy entity matching across sources.
7-day projections, blended ROAS & budget what-if simulator (Jul 23, 2026). Next-7-day projections with likely ranges, blended ROAS with per-platform spend share, and a budget what-if simulator for spend reallocation decisions.
Currency normalisation, custom metrics & data export (Jul 23, 2026). Base-currency switch (₹, $, €, £, AED, SGD, AUD), user-defined custom metrics with their own aggregation rules, and CSV/JSON export of projections and insights.

Shopify — automatic daily sync. Orders, revenue, AOV, new customers, and products pulled automatically every morning. No CSV exports needed.
Mailchimp — automatic daily sync. Campaigns, open/click rates, and revenue-per-send pulled automatically every morning. No CSV exports needed.
HubSpot — automatic daily sync. Contacts, deals, companies, and pipeline value pulled every morning.
Manual CSV, Excel & JSON upload — any platform. Upload an export from any platform — Meta Ads, Google Ads, Stripe, GA4, WooCommerce, LinkedIn Ads, Zendesk, and more. Any structured file with a date column works.

Daily Pulse — 6:00 AM every morning. One plain-English paragraph explaining what changed, why it likely changed, and one concrete action to take.
Weekly Pulse — every Monday. Structured weekly review with trend comparisons, top movers, and cross-platform narrative.
Seasonal-adjusted anomaly detection. The engine learns your weekly rhythm, ignores normal weekend peaks, and flags what's genuinely unusual — before you notice it.
Cross-platform causal chains. Traces cause and effect across platforms — email send → traffic → orders → fulfilment — so the briefing explains why a number moved, not just that it moved.
7-day projections with likely ranges. Next-7-day projections for key metrics with an honest likely range — an expected range, not a promise.
Blended ROAS & spend share. One blended return on ad spend across Meta Ads, Google Ads, and every uploaded ad source, with per-platform spend share.
Budget what-if simulator. Model moves like "shift 20% of Meta Ads budget to Google" and see the projected revenue impact with a range — a guide, not a guarantee.

Marketing Pulse Score Calculator — a 0–100 health score for your marketing, with grade, per-component breakdown, and plain-English diagnosis.
Cross-Platform ROAS Calculator — blended ROAS across Meta, Google, and other ad platforms with per-platform attribution.
UTM Builder — build UTM links one at a time or upload 1,000+ rows via CSV. Short URLs, QR codes, click analytics, and templates.

Currency normalisation. Set your base currency — ₹, $, €, £, AED, SGD, or AUD — and every source is converted before numbers are ever compared.
Custom metrics. Define your own metrics with your own aggregation rules — the engine tracks them alongside the built-in ones.
CSV & JSON export. Export projections and insights to CSV or JSON for decks, sheets, and client reports.

Google Ads — one-click connection (65%). Automatic daily pull of campaign performance, spend, ROAS, and keyword data. In active development — today, Google Ads already works via CSV, Excel, or JSON upload. Waiting for Google Developer Token approval.
Meta Ads — one-click connection (60%). Automatic daily pull of ad spend, impressions, ROAS, and audience data. In active development — today, Meta Ads already works via CSV, Excel, or JSON upload. Waiting for ads_read scope approval from Meta.
Stripe — one-click connection (40%). Pull MRR, churn, new subscriptions, and expansion revenue into your daily briefing automatically. In active development — today, Stripe already works via CSV, Excel, or JSON upload. Waiting for Stripe India account invite.

Slack & Teams briefing delivery. Receive your morning briefing directly in a Slack channel or Microsoft Teams.
Webhook alerts for critical anomalies. Real-time POST to your endpoint the moment a metric crosses a threshold.
Custom Weekly Pulse scheduling. Choose the day and time for your weekly review email.
Custom insight templates. Build your own briefing format — which metrics appear, in what order, with your own labels.

Mobile app — iOS & Android. On-the-go briefings, push notifications for anomalies, and quick metric lookups.
Advanced analytics — cohort & LTV. Cohort analysis, CAC payback period, and LTV prediction on top of your connected platform data.
Team collaboration. Multi-user accounts with role-based access — invite your team, assign datasets, and share briefings.
White-label for agencies. Custom branding — your logo, your domain, your client's briefing.
API access. Pull your briefings, insights, and data programmatically via a REST API.