Every Monday morning · Cross-platform · Plain English
Your Weekly Business Review — Written Automatically
Every Monday morning, get a complete cross-platform review: what changed in sales, marketing, operations, and finance — without opening a single dashboard. Pulled automatically from your connected tools.
Start your Weekly Pulse — free Want daily briefings too? Upgrade to Pro
No credit card required · Weekly Pulse included in all plans
How your Weekly Pulse is built
Every Sunday night, we automatically run four steps so your briefing is waiting in your inbox Monday morning.
- Pull. Sync data from all your connected platforms automatically.
- Analyze. Compare week-over-week and month-over-month trends across all platforms. Spot anomalies outside your normal range, cross-reference platforms (did ad spend drop before revenue dropped?), and project the next 7 days with a likely range.
- Write. Generate one plain-English summary with context and recommendations — structured by function: Revenue, Marketing, Operations, Finance.
- Deliver. Email arrives in your inbox every Monday at 7:00 AM. No login required to read it.
This is what lands in your inbox on Monday
A realistic multi-platform weekly review. Plain English. Specific actions.
Revenue
$31,640 from 161 Shopify orders at a $196 AOV. Tuesday was your strongest day ($6,200). Your top product — Organic Cotton Tees — sold 47 units but went out of stock Wednesday afternoon. Restock priority: high.
Marketing
HubSpot added 14 new contacts but only 2 became qualified leads. Email open rate held at 34%. No new deals closed. Follow-up action: review lead scoring thresholds — 12 contacts hit the website 3+ times but were not flagged.
Operations
Average fulfillment time increased from 1.8 to 2.4 days. Check if your 3PL is backlogged.
Finance
Gross margin steady at 62%. No unusual refund activity.
Bottom line: Revenue dip is temporary (stockout, not demand drop). Restock by Friday. Review lead scoring this week. Next 7 days: revenue is expected in the $30,000–$34,000 range once the tees are back in stock.
Daily Pulse vs. Weekly Pulse
- Frequency: Daily Pulse every morning; Weekly Pulse every Monday.
- Best for: Daily catches problems fast; Weekly is the strategic review and planning layer.
- Data depth: Daily covers yesterday; Weekly covers the full week plus week-over-week and month-over-month trends.
- Forward look: Daily includes 7-day projections with likely ranges; Weekly includes 7-day projections with weekly context.
- Included in: Daily Pulse is Pro and above; Weekly Pulse is included in all plans — free.
Why it works
- One briefing, every Monday morning. Schedule once. Every Monday you wake up to a plain-English paragraph telling you exactly what changed in your business last week, what's likely coming next week, and the one thing to do about it.
- Catches the slow drift before it becomes a crisis. Revenue creeping down 3% week-on-week for six weeks is invisible in a table. DawnPulse surfaces the pattern and names it before it becomes a problem.
- Spots real anomalies — not normal weekends. Seasonal-adjusted detection learns your weekly rhythm, so a normal Saturday peak never raises an alarm.
- Week-over-week comparison, automatic. Every briefing compares this week against last week so you always know the direction of travel — without building a single chart.
- Specific actions, not vague observations. Every signal comes with a named, concrete recommendation: pause this ad set, test this subject line, call this supplier.
- Connected platforms sync automatically. Link Shopify, Mailchimp, and HubSpot once. Every Sunday night we pull your data automatically — no CSV exports, no manual uploads.
Who reads their weekly briefing
Anyone who reviews business performance on a weekly cadence and wants the answer without the digging.
- DTC founders. Monday morning used to mean an hour in Shopify, GA4, and Meta Ads. Now it means reading one briefing and knowing exactly where to focus.
- Agency account managers. Generate a weekly briefing for every client account in minutes — consistent format, specific recommendations, ready to forward.
- E-commerce operators. Revenue, ad spend efficiency, and email performance in one briefing — know what to change before the week starts.
- Growth teams. Catch a conversion rate drop or ROAS decline before it compounds — surfaced early, when you can still act on it.
Frequently asked questions
What does a weekly briefing actually look like?
You get a structured plain-English review covering revenue, marketing, operations, and finance — each section with observations, a 7-day projection with a likely range, and specific actions. Below that is a ranked list of individual signals if you want to go deeper.
How is this different from just looking at my analytics?
Your analytics tool shows you numbers. DawnPulse tells you what those numbers mean and what to do next. Instead of opening five tabs and deciding what matters, you read one briefing and you're done.
Which platforms does it support?
Shopify, Mailchimp, and HubSpot are live today with automatic one-click connections. Live connections for Meta Ads, Google Ads, and Stripe are in active development — and you can already use all three today by uploading a CSV, Excel, or JSON export.
How long does it take to get my first briefing?
Connect your first platform and trigger a sync — your first briefing is ready in under 60 seconds. Scheduled briefings run automatically every Sunday night and arrive Monday at 7:00 AM.
Can I still upload CSVs for platforms that aren't connected yet?
Yes. The manual upload path is always available. Connect what you can for automatic syncing, and upload a CSV, Excel, or JSON export for anything else.
Is there a free plan?
Yes. The free plan includes Weekly Pulse — your full cross-platform weekly review every Monday. Daily Pulse (morning briefings every day) is Pro and above.
Connected platforms
Live one-click connections: Shopify (revenue, orders, top products, customer growth), Mailchimp (campaigns, open/click rates, revenue-per-send), and HubSpot (new contacts, deals moved, pipeline changes). Coming soon: Meta Ads, Google Ads, and Stripe — all three already work today via CSV, Excel, or JSON upload.